Neville Bhada, CEO Applied Strategies and Principles: Panel Moderator
Neville Bhada is the founder and CEO of Applied Strategies and Principles, a firm that specializes on the strategic planning, research and marketing needs of growing and changing organizations. Applied Strategies and Principles provides unique solutions with a customized approach through conversations, research, focus forums and more. Its experience with research, communication and education make it

distinctively skilled to tackle issues facing firms as they grow and evolve into their next stage of development. Some of the entities Applied Strategies and Principles works with include The Florida Keys and Key West, Travel South USA, Texas Association of CVBs, Huntsville, Ala., Visit Central Florida,Monastery of the Holy Spirit, Tennessee Valley Authority, Auburn University, University of Georgia,Make a Miracle Peru, several Parishes in Louisiana, and the Eastern Black Sea of Turkey Tourism Development Authority. He currently instructs within the Hospitality and Food Industry Management program at University of Georgia as an instructor. Over the years, he has taught classes on tourism,hospitality, events and marketing to undergraduate and masters students. His background includes serving as the executive director for the Southeast States chapter of the Travel and Tourism Research Association, vice president of communications for Southeast Tourism Society and program director of WebMD and past president of Atlanta Metro Travel Association. He received a bachelor’s degree from the University of Georgia in international business and a master’s degree from Clemson University in travel and tourism. Some recent recognitions he received are 2019’s Texas Travel Alliance’s “Honorary Texan”, “Outstanding Alumnus” by Clemson University and in 2021, Travel South USA’s Ambassador of the Year.

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