The Tourism Academy official website nonprofit

The Tourism Academy:
Knowledge that Moves The Travel Industry

Build relevance and cultivate stakeholder alignment. The Tourism Academy | provides transformative, engaging and accessible education. Intentionally designed for adult learners by business psychologists and instructional design professionals. 

We understand destination marketing, travel agent and hospitality needs. The Tourism Academy offers hundreds of transformational courses, on demand. Build & launch your tourism ambassador program. Find your next keynote speaker or book an entire educational track. Take a course right now or become a sponsor to promote your products. 

Join our mission to advance careers, grow hospitality businesses, and develop sustainable tourism economies.

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Tourism Professionals
Allied Organizations
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Courses On-Demand

145+ Courses Online, On-Demand

Community Impact, Engagement & Workforce Development On Demand

Tourism Ambassador Training

Build powerful relevance. Cultivate stakeholder alignment. Empower, upskill and engage your front-line workforce. Train your community to create more positive visitor experiences so that you reduce your convention and visitor acquisition costs. Boost reaffirming social impressions. Gather support for a common goal – your mission!

Tourism Ambassadors learn online 5X faster and have access to your training 24/7. Thereby making your training accessible whenever and wherever motivation peaks. We teach your stakeholders to deliver amazing positive experiences so you can assert your claim as a thriving, must-see destination.

The nonprofit Tourism Academy has course instructors, dynamic delivery methods and certificates of course completion – delivered online & on demand to boost efficiency & effectiveness.

Destination, Education, and Tourism Leaders are talking about the nonprofit Tourism Academy

Adam Burke
Adam BurkeLos Angeles Tourism
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With our ongoing focus on workforce development and building a more diverse, equitable and inclusive industry, your work is more important than ever!
Amir Eylon
Amir EylonLongwoods International
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I am honored to be joining some wonderful thought leaders in tourism via this opportunity to help give back in a small way to this industry that has given me such a wonderful and fulfilling career!
Elliott Ferguson
Elliott FergusonDestination DC
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The Tourism Academy is important as the success of retaining and attracting diverse talent to this industry is directly correlated to the level of involvement in outreach, education and opportunities. The industry benefits from diversity, equity and inclusion initiatives that create more opportunities for all people at all levels.
Colleen Cleary
Colleen ClearyCommunications & PR Expert
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Creating amazing and life changing experiences for travelers has to start with educating and training the staff that works to provide those experiences. At the end of every trip, it's not just the beautiful sites that people remember, but it is how they felt along their journey. It's up to the incredible tourism staff across the world to make travelers feel welcomed, inspired and excited to experience the world.
Lisa Curtin
Lisa CurtinPAFM
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The Tourism Academy focuses on developing best practices in the tourism industry. By bringing together tourism professionals, who freely share successes and challenges, The Tourism Academy is well positioned to have an important role in sustaining the industry. =
Vincent Agaba
Vincent AgabaRwenzori Tourism Academy
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It is through our careers that we impact the world and more so through tourism we break cultural and geographical barriers.
Al Hutchinson
Al HutchinsonVisit Baltimore
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As Chair of Destinations International, it is critical to me that the destinations we work with are making their communities better not just for the visitor, but also for the residents and greater community. To do this, we need to be having important conversations about what challenges our destinations are facing and how we as a hospitality industry can address these challenges. I’ve recently started having conversations at the international level about the increase in violence that all of our destinations are collectively facing, labor shortages, childcare, lack of community pride, weather disasters – you name it. It's important to me that we come together as an industry and address what is causing these challenges and talk about how it is impacting our communities.
Dr. Juan Alberto Villearreal
Dr. Juan Alberto Villearreal
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I have been fortunate enough to travel for work and pleasure and even had the opportunity to collaborate with tourism schools and bureaus. Like most people, I have had my share of good experiences and some not so much. A constant thing that I found is that no matter where you are or what the situation is, people have the capacity and ability to make it better or worst. By focusing on developing the people involved in the industry, the Tourism Academy is setting up a strong foundation that will allow the industry to build reliable and knowledgeable professionals capable of making every travel experience unforgettable.
Bill Caldwell, CPA
Bill Caldwell, CPACaldwell & Company
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The Tourism industry as well as all small business do not take advantage of all of the things that are available to them. The Academy gives them this information, customized for them.
Jeffrey Ment, JD
Jeffrey Ment, JDMent Law
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People are excited to be in the travel industry but without proper training, it is a difficult area to jump into. We clearly are educators and try to make legal issues simple and easy to implement!
Kristina Wilson, JD
Kristina Wilson, JDKEW Legal
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[The Tourism Academy] is a resource to people in the industry and they seek guidance to industry leaders how they can best provide service to their clients.
Richard Peterson
Richard PetersonUS Cultural & Heritage Marketing Council
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The Tourism Academy's work is unique as a collective source of for education, applied industry learning, ambassador engagement and peer related discussions. This work is important at a time when the travel and tourism industry rebounds and rebuilds.
Greg Deshields
Greg DeshieldsTourism Diversity Matters
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The Tourism Academy provides a unique vehicle to ensure professional education of the tourism is available in various forms. I strongly believe education, empowerment, and inspiration are key to achieve success in the tourism industry
Samantha Keene
Samantha KeeneExecutive Coach & Educator
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Although people can receive training on the lob through their work experience, there is still quite a large gap that exists beyond the traditional education environment and a a result, people often struggle to receive adequate training in technical fields. The Tourism Academy helps to fill that gap by providing individuals the training and capacitation that is needed to not only improve their own livelihood but also contribute positively to the economic prosperity of their region.

Industry Leadership

Join the Conversation

Leaders of the tourism & hospitality industry’s most recognized destination marketing organizations (DMOs) and travel businesses are talking with and talking about The Tourism Academy. 

Listen in to meet people who have built fulfilling careers. People with successful businesses. People who create sustainable local economies in tourism! 

Behind every magical place are fascinating people who create, deliver and promote unforgettable travel experiences – these people are the Business Class podcast guests. 

If you are working in the tourism & hospitality industry or, simply inspired by travel and longing for a job that allows you to see more of the world, you’ve found your tribe.

Learn more >>>

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Business Class Podcast

The Tourism Academy 

One Step Ahead

Your People Deserve The Best Tourism Training

Organizations that offer online training generate 26% more revenue per employee. [ELEARNING MAGAZINE]


The Tourism Academy is here to help you increase engagement, retention, profitability, and efficiency. 


Choose from more than 145 pre-qualified online skill courses. Each course is taught by talented, trained instructors and topical experts. Bundle courses and invite your people to your own private academy

Create your own travel agent academy, advocate recruitment course or ambassador training. 


Share your curated course catalog with your employees, stakeholders, and membership. Onboard faster, certify more efficiently, and upskill your people more effectively. 

Three Steps To Success​

The Tourism Academy Will Help You Every Step Of The Way

People in tourism love to learn; it’s why we travel. 

We want to share that experience with the world. Learn About Us.


Focused on People

We strengthen the relationships people have with travel experiences, industry knowledge, technology, and each other.


Culture of Learning

Results from passionate people and organizations working to better themselves every day. 

This is to say, learning drives innovation and understanding.




The Tourism Academy is built on a foundation of honesty and integrity. We are true to our word, mission and purpose.

The Tourism Academy is on a mission

The Tourism Academy’s mission is to educate, empower and inspire the tourism industry. Subsequently, making it easier for travel professionals to advance their careers, grow their businesses and provide life-changing travel experiences to more people, sustainably.

The Tourism Academy is a registered 501(c)(3) nonprofit organization. Donations to The Tourism Academy are tax deductible. 

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Grow with The Tourism Academy

Create Your Own Tourism Academy

Need an efficient and effective way to provide your employees, members, and affiliates with incredible education, on-demand, and streamline your certification program? We have you covered.

Promote Your Destination Or Product

Generate valuable leads while you help to empower and inspire the tourism community with destinations, products, services, or events that advance their careers, grow their businesses, and increase tourism worldwide.

Become A Sponsor

Empower and inspire travel agents, operators and convention planners by making quality training more accessible. Provide free courses, connect with travel professionals, and enhance your brand position in the global marketplace.

Teach What You Love

Share your travel, tourism and teaching experience, gain recognition, make some extra cash and become part of our preferred live-training network.

Hire Us to speak

Want to bring The Tourism Academy to your conference or workshop? We have the tourism, engagement, and business speakers you need.

Where will knowledge take you?

Some of our affiliates & partners...

Be the Tourism Academy's first to know

Get exclusive updates on our work and how you can get involved.

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